[PDF.43mw] Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
Tanja Walker
[PDF.vk20] Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector
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| 2004-07-15 | Original language:English | PDF # 1 | 8.27 x.20 x5.83l,.27 | File type: PDF | 84 pages|
Inhaltsangabe:Abstract: This thesis discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands face limitations in applying CRM strategies due to their selective distribution strategy. The value of CRM is determined by analyzing communication tools, CRM opportunities and limitations. The example of „Club Biotherm”, a luxury skin care brand’s customer loyalty program,...
You can specify the type of files you want, for your device.Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector | Tanja Walker. I really enjoyed this book and have already told so many people about it!